Friday, 20 April 2012

Photoshoot - Editing Images - double page spread

My focus group of my target audience found that this image was one of the best from the photoshoot - but it needed some work in order for it to show my artist as a rock/alterative audiences.
I decided that in addition to making her eyes the focal point of the image and darkening her hair to stay with the continuity of my magazine - I would make the edges of the image darker with the 'burn' tool, to further appeal to my audience as it will look more suited to a 'rock' audience and will make my magazine successful.

Eye colour
I again decided to emphasise the already striking eye colour of my model in order for the image to further stand out.
I believe that making the eyes of my model stand out in this image is highly important as it is used as a poster image, meaning eye contact is key.
I did this by primarily using the 'dodge' tool in Photoshop.
Here are my before and after editing images:
Saturation
As you can see in the above image of the eye, I also adjusted the saturation of my image.
I did this as I believe that the original image was too bright and didn't really reflect my audience or the persona of my artist - in order to achieve this is had to look darker and more suited to a rock artist.
I did this by simply using the 'Image>Adjustments>Hue/Saturation' tool in Adobe Photoshop.
This also made my model's eyes stand out further - giving her a sort of mysterious look that I believe will be popular with my target audience.

Hair colour
In order to keep the continuity of my model - I changed her hair colour in order to make it darker for my double page spread.
I believe this darker hair colour is more representative of the 'rock' genre - and so, will appeal to my audience more.

Here are my results after adjusting saturation and hair colour:

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