Evaluation Question 3 - What kind of media institution might distribute your media product and why?

IPC Media:

I have carried out research into the company ‘IPC media’.
This company is one of the UK’s leading magazine publishers, producing over 60 ‘iconic media brands’ and with print alone reaching almost two thirds of women and 42% of men – which equals almost 26 million UK citizens.
This is highly important when considering which media intuition will distribute my media product as it would be beneficial for my magazine sales to choose the distributor who can sell my magazine to the wider audience – accumulating a greater profit for my company.

IPC media deals with a wide range of magazines from women’s weeklies such as ‘NOW’ magazine to men’s lifestyle and entertainment such as music magazines.
This is again important as it is crucial that my distributor has had previous music magazines within their company as it will give me an idea about the circulation my magazine is likely to get with this media company in comparison to competitors.

IPC media also deals with the popular music magazine ‘NME’.
This is a huge positive as IPC have experience in selling music magazines with a similar target audience to mine, and so, already have consumers ready for my magazine.

I also found that IPC go on to distribute magazines to a wide range of retailers.
This is also a positive as they will be able to offer me a wider variety and number of venues for my magazine to be available, increasing sales and circulation of my magazine.

Bauer Media Group:

I then carried out further research into media institutions to find out more about the ‘Bauer Media group’.

The Bauer Media Group is a German company, founded in 1875, which operates in 15 countries worldwide. This is highly beneficial for magazine distribution as it will ensure that my magazine gets as much coverage and circulation as possible – creating a following for my magazine in multiple countries, not just in the UK.

This publisher also provides distribution of music magazines such as ‘Q’, ‘MOJO’ and ‘Kerrang!’. This is again a highly attractive point for the Bauer group as my magazine will fit into a similar category of ‘rock/alternative’ as these magazines. This means that there will already be consumers out there for my genre of music magazine – increasing initial sales.