Evaluation Question 4 - Who would be the audience for your media product?

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My media product has a primary target audience of teenagers and young adults.
I have made this age group my target audience as from my research I found that they were the age group most likely to buy music magazines, and who were most interested in them.
I have appealed to this age group by using a feature artist and cover model of a similar age, and including relevant, fresh information within my features that they would actually be interested in.

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My media product’s audience is people who enjoy the ‘rock/alternative’ type of music.
Taking this into account when I created my media product, I have tailored the features to them by using bands they are likely to already enjoy and listen to.
Although this type of music may be classed as quite specific, my magazine is not for a niche market as many people are interested in the genre of ‘rock/alternative’ and are willing to broaden their horizons by listening to different types of artist.

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My media product has the target audience of males and females - shown by me using both male and female models within my magazine.
I have also attracted both a male and female target audience by using a non- gender biased colour scheme that will appeal to both sexes equally – not alienating either.